The Unholy Socialist States of Nova Luma is a massive, socially progressive nation, ruled by Kasane Teto with a fair hand, and notable for its museums and concert halls, daily referendums, and punitive income tax rates. The compassionate, democratic population of 2.21 billion Novians are free to do what they want with their own bodies, and vote for whomever they like in elections; if they go into business, however, they are regulated to within an inch of their lives.

The enormous, liberal, socially-minded, outspoken government juggles the competing demands of Administration, Education, and Environment. It meets to discuss matters of state in the capital city of Luma City. The average income tax rate is 84.1%, and even higher for the wealthy.

The large but inefficient Novian economy, worth 126 trillion Blåhajs a year, is driven entirely by a combination of government and state-owned industry, with private enterprise illegal. The industrial sector, which is quite specialized, is led by the Book Publishing industry, with major contributions from Information Technology, Cheese Exports, and Basket Weaving. Average income is 57,441 Blåhajs, and distributed extremely evenly, with practically no difference between the richest and poorest citizens.

Giggling teens are asked to put their mouths on rubber dolls, replacement organs are grown in vats, government employees have reverted to carrier pigeon due to never-ending virus scans, and former stunt pilots are unable to pass the licence test to fly a drone. Crime is totally unknown, thanks to a capable police force and progressive social policies in education and welfare. Nova Luma's national animal is the Swan, which frolics freely in the nation's many lush forests, and its national religion is Cat Therapy.

Nova Luma is ranked 21,372^nd in the world and 163^rd in The Leftist Assembly for Largest Publishing Industry, scoring 7,590.19 on the Bella Potter Productivity e-Index.