The Principality of New Schaan is a huge, cultured nation, renowned for its compulsory military service, avant-garde cinema, and stringent health and safety legislation. The cynical population of 373 million Alpers enjoy extensive civil freedoms, particularly in social issues, while business tends to be more regulated.

The tiny government juggles the competing demands of Education, Healthcare, and Welfare. The average income tax rate is 8.5%, but much higher for the wealthy.

The sizeable but inefficient New Schaanian economy, worth 16.0 trillion Euros a year, is fairly diversified and led by the Basket Weaving industry, with significant contributions from Beef-Based Agriculture, Tourism, and Furniture Restoration. State-owned companies are reasonably common. Average income is 42,957 Euros, and evenly distributed, with the richest citizens earning only 2.7 times as much as the poorest.

Troublemakers boast about how many times they have to visit their therapist, cinemas play art-house movies to ever-shrinking audiences as film critics rule the industry, the bonfire of the old paper records can be seen for miles around New Schaan City, and biker gangs and fashionistas are converting to Violetism en masse. Crime, especially youth-related, is well under control. New Schaan's national animal is the Kestrel, which soars majestically through the nation's famously clear skies.

New Schaan is ranked 215,251^st in the world and 2,849^th in the West Pacific for Largest Publishing Industry, scoring -2.42 on the Bella Potter Productivity e-Index.