The Kingdom of Deans is a titanic, efficient nation, ruled by Uncle Peter with an iron fist, and remarkable for its keen interest in outer space, flagrant waste-dumping, and unlimited-speed roads. The hard-nosed, hard-working, cynical, humorless population of 24.53 billion Deansians are rabid consumers, partly through choice and partly because the government tells them to and dissenters tend to vanish from their homes at night.

The tiny, corrupt, pro-business, well-organized government juggles the competing demands of Industry, Defense, and Healthcare. It meets to discuss matters of state in the capital city of Main Street. Citizens pay a flat income tax of 3.8%.

The frighteningly efficient Deansian economy, worth a remarkable 3,977 trillion Pounds a year, is broadly diversified and led by the Gambling industry, with major contributions from Arms Manufacturing, Information Technology, and Retail. Average income is an impressive 162,140 Pounds, but there is a significant disparity between incomes, with the richest 10% of citizens earning 601,509 per year while the poor average 30,743, a ratio of 19.6 to 1.

Gay hospital patients are labelled with a pink triangle to alert staff of their substandard blood, lovesick people are told 'it's not them, it's you', folk singers have replaced personal injury lawyers in being ridiculed as "ambulance chasers", and the government mails weekly updates on the new anti-junk mail laws to every citizen. Crime, especially youth-related, is pervasive, with the police force struggling against a lack of funding and a high mortality rate. Deans's national animal is the Vehicle, which teeters on the brink of extinction due to widespread deforestation, and its national religion is Greek Orthodox.

Deans is ranked 100,029^th in the world and 16^th in Sheriffmuir for Highest Poor Incomes, with 30,743.14 Standard Monetary Units.