Murloc beliefs incorporate powerful creatures that live around them, and their pantheons are dynamic, changing to include new creatures they encounter. They may add or remove creatures to their worship structure to reflect recent events. A tribe may venerate a whale (or may even raise its status to whale-god) until a giant sea serpent drives it away, at which point their beliefs change to center on the sea serpent as the chief object of their reverence.
Another tribe may worship a naga sea witch until she is killed by sharks, at which point she is replaced by the sharks.
A nearby creature that exemplifies murloc values — such as a strong shark or a quick fish — becomes a living symbol of the murloc faith. As the animals die or move on, the murloc faith mutates to find new symbolism in their surroundings.
Some are known to revere the Deep Mother, a representation of the ocean. All things in the water are her children. Though murlocs have not been observed to unite behind a single deity, some rumors claim that all murlocs revere an entity called "the One in the Deeps". However, it is unclear whether this is also a representation of the ocean or if it is even an entity at all.