The Empire of Notshit is a huge, safe nation, renowned for its ban on automobiles, devotion to social welfare, and stringent health and safety legislation. The compassionate, democratic population of 497 million Notshitians hold their civil and political rights very dear, although the wealthy and those in business tend to be viewed with suspicion.

The medium-sized government juggles the competing demands of Welfare, Education, and Healthcare. The average income tax rate is 31.2%, but much higher for the wealthy.

The Notshitian economy, worth 27.3 trillion Dollars a year, is broadly diversified and led by the Tourism industry, with significant contributions from Book Publishing, Trout Farming, and Door-to-door Insurance Sales. State-owned companies are common. Average income is 54,895 Dollars, and evenly distributed, with the richest citizens earning only 2.3 times as much as the poorest.

Gossip magazines have pictures of Leader sunbathing on the beach with political rivals, minority children spend hours bussing to schools miles away from home, the Notshitian Arts Council pays teenagers to sit through opera performances, and citizens try to ignore gruesome pictures of decaying teeth printed on their soda cans. Crime, especially youth-related, is totally unknown. Notshit's national animal is the Kazoo, which frolics freely in the nation's many lush forests.

Notshit is ranked 97,138^th in the world and 544^th in 10000 Islands for Largest Retail Industry, scoring 2,468.44 on the Shrinkwrap Consignment Productivity Index.